A Facebook Experiment – my Results
People say that you need to post on Facebook pages frequently in order to build your fan base, but is this true? I’ve no idea, so I decided to run an experiment. For the first 2 weeks of November I...
View ArticleFacebook Phishing – You Are Full of Crap
This email was sent to a client of mine this week, it looks like an official Facebook email and implies that someone has made a comment “you are full of crap” on their wall. Yet if you click on either...
View ArticleHow to get the new Facebook Timeline Profile
Have you heard about the new Facebook timeline? Have you seen it yet? No well pop over to my profile and you’ll see the new design. (add me as friend while you are there if you like) Here’s how the new...
View Article6 Traits of The Successful Social Media Marketing Strategy
Over the years I’ve found there are a few traits that set the successful marketing strategy apart from an unsuccessful one – and if you want to avoid failure then I suggest you read, absord, understand...
View ArticleWhat is Online marketing for?
As highly technical people we in the dental profession get a thrill and a kick out of understanding the technical side of how something works, and some of the most common questions I get asked with...
View ArticleInfographics – creating shareable content
Infographics have taken off recently the reason is simple, they provide an easy way to communicate information with your web address and they are easily shareable on social media. What you need to...
View ArticleFacebook Emoticons
You know those posts on Facebook where words are just not enough? Well now you can place those annoying little characters in your Facebook comments using Facebook Emoticons. So as the guru of online...
View ArticleGoogle Plus, Facebook and Search Engine Optimisation for Your Dental Practice
If there there was a simple way to get more people to your website would you be interested to find out about it? As you may know I am a keen blogger, blogging allows you to demonstrate to your...
View ArticleThe Demise of Facebook?
There have been a few significant changes to Facebook recently which have changed, and will continue to change, the way Facebook is used by businesses. Posts filtered by the user When Facebook’s was...
View ArticleHashtags – what they are and how to use them
It seems that the whole world has gone hash tag crazy. From being an unused button on the phone and keyboard to being the source of frustration about when to use them the common # has seen it all. So...
View ArticleUpdate Facebook’s Algorithm for Business Pages: Important Information
Many people mistakenly believe That everything they post to their dental practice Facebook business page is shown to all of the fans, they think that because they’ve got 500 fans that 500 people are...
View ArticleHow to Use the New Facebook Call to Action Button
If you log into Facebook this morning and check out your Facebook page you should notice a new call to action feature. Any marketer will know that one of the most important things you can do in any...
View ArticleHow to Sell Your Services – REALLY?
I was recently approached by a prospective new client who said something along the lines of: “Mark, I’m running a course for dentists in three months time… Can you help with your marketing to fill it...
View ArticleIs Your Dental Practice A Verified Local Business on Facebook?
Is your dental practice a verified local business on Facebook? If you have a Facebook business page you ought to be ensuring that it carries the Facebook verified checkmark, this ensures that your...
View ArticleHow to Make Best Use of Your Facebook and Google Reviews
So many people are working really hard to collect as many Facebook and Google reviews as possible, but what can you do with them once you’ve got them? Of course they look great on your Facebook and...
View ArticleSeparating Facebook into Professional Friends and Real-life Friends – How to...
Problem You have lots of friends on Facebook, some of them real-life friends and some of them Facebook only friends. You may recognise some of these issues: You log into Facebook to relax during some...
View Article